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Magic Eden introduces creator focused Ethereum platform amidst soaring Bitcoin NFT transactions

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Magic Eden, in collaboration with Yuga Labs, has launched a new Ethereum marketplace today, marking a significant milestone as the industry’s first major Ethereum platform that adheres to creator royalties. 

This partnership between Magic Eden, a leading cross-chain NFT platform, and Yuga Labs, a forefront web3 lifestyle and media company known for Bored Ape Yacht Club (BAYC) and others, aims to promote a thriving web3 ecosystem by valuing the contributions of creators.

The initiative also sees the introduction of The Magic Eden Creator’s Alliance, a movement designed to support a sustainable royalty framework across the industry, ensuring creators receive fair compensation. This alliance is backed by numerous projects and companies, including RTFKT and Pudgy Penguins, who commit to supporting marketplaces that respect creator royalties.

Magic Eden’s Ethereum marketplace offers access to premier mints from top creators, along with incentives through an industry-leading rewards program. Platform users are rewarded with Diamonds for their activity, which includes benefits for delisting and relisting NFTs on this new marketplace.

Greg Solano, CEO & Co-Founder of Yuga Labs, underscored the significance of royalties for creators, describing them as the “lifeline” for fostering “innovative” activations within web3. Meanwhile, Jack Lu, CEO and co-founder of Magic Eden, underlined the essential role of collaboration with creators and the community in building a marketplace that not only honors creator royalties but also promotes the growth of the industry.

To mark the launch of the Ethereum marketplace, Magic Eden, Yuga Labs, and fellow members of the Creator’s Alliance have also unveiled a special NFT art piece. This piece, crafted by Clon of Cool Cats, symbolizes the collaboration and innovation within the web3 space. A total of 1,000 of these commemorative NFTs will be distributed. Half will be airdropped randomly to users who have engaged with the platform during its first month. The remaining 500 will be used to reward users whose transactions have contributed the most to creator royalties.

This launch is part of Magic Eden’s extensive 2024 innovation agenda, which includes the introduction of a cross-chain, self-custody wallet, a cross-chain rewards program, and contributions to Non-Fungible DAO. The Ethereum marketplace was initially announced in November 2023, with both Magic Eden and Yuga Labs expressing their dedication to ensuring creators receive rightful royalties.

Amidst the new launch of Magic Eden’s Ethereum marketplace, the platform’s Bitcoin NFT market has also reached unprecedented levels of success. Over the past month, it recorded more than $100 million in trading volume alongside a record $2 million in transaction fees. This achievement represents a notable increase in activity since September of the previous year, reflecting sustained interest from both the cryptocurrency community and institutional investors.

This surge coincides with a notable rise in Bitcoin’s market value, which has climbed over 125% since last September, now surpassing $59,000 for the first time since December 2021.


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